I believe firmly in content being king!  If you write with real dedication and interest then not only the will you grab people’s attention, but you will also do just fine when searched.  Think of your content as a well bulit car, or great directions to a destination.  The well built car took time which =’s a better chance of being reliable.  The directions took time which =’s a better chance of not getting lost.  Go on and devote the time to your site.  You will be rewarded in MANY ways.  Trust me.