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Building your list is the BEST way to avoid the worries of ups and down in Search Marketing. You secure a list of potential customers and you build a relationship. PPC/SEO/etc… are useless if you are NOT building a list.

Aweber and many other companies provide a great service for building your list. Check them out and start today!

To all the fathers out there.

 Remember to enjoy the small moments you have with your loved ones.

 You never know when you may lose them.  So cherish them.

 Happy Father’s Day!

Ricky Parker

Simple way to avoid many wasteful time draining bad choices in business and life.

This is a bit of a rant as much as it is a statement of running a profitable business.

When it comes to survey sites I am usually very leery. I don’t venture off into this area much. Lots of sites come and go every year in this market.

If you find that your affiliate links are not as effective as you would like them to be, despite forum posting, article marketing and all that good stuff, it’s time to consider a new method. There is a new hype going around about using Adwords to sell your affiliate products and it is a pretty good idea. The whole thing is quite simple, really, and you will learn everything you need to right here in this article.

Affiliates can be notoriously difficult to sell. Most people join the program and never get anywhere. After a month or two without sales, they give up and quite trying. The few who do manage to earn money are excellent promoters and few and far between. You have a better chance of earning with your own business in most cases.

However, there are exceptions. You can actually use Adwords to get people to buy your affiliate products without having to do any promotion at all, it is all taken care of by Google’s promotion package. You will have to pay a small amount, but since Google allows you to set your budget, you can keep your costs low until you have sold several affiliate products and earned enough to bump your budget up.

The whole thing is quite simple. You sign up for one or more affiliate programs and get the codes. This is usually easiest when you work through one conglomerate that brings hundreds of programs together under one roof, like Clickbank or ShareASale. You can take on as many affiliate products as you wish and market them.

First, you will need to sign up for a Google Adwords account if you don’t already have one. This is extremely easy and only requires email verification before you are able to start pumping out ads. Your affiliate product will give you the inspiration for your ads. For example, if you are trying to sell an ebook on Ebay selling techniques, you might write an ad that looks something like this:

“Earn Massive Cash Today, Ebay secrets that every reseller needs to know. You can earn on auctions.”

You can experiment with different types of ads, aimed at different markets. The idea is to get people to click on the ad, of course. You will be able to specify a link for the ad and this should be your affiliate link. Put a simpler one in the link that will actually be shown with the ad, since they don’t have to be the same and you don’t want people to know that you are using affiliate links.

Now, you can set your price to as low as you want, even one cent per click, although this will probably take you out of the running! Instead, go for 5-10 cents a click and specify the amount you want to spend per day. If you want to, you can limit your ad to just three clicks per day! Start small and build up, $2-5 is a good daily amount to start off with.

From here, Google will take over, placing your ads on any relevant website that has AdSense as well as displaying them on the main search page whenever anyone looks at anything to do with Ebay. You pay only for the clicks that go through. The whole idea is that people will click because they are interested and hopefully buy the product through your affiliate link. Not a bad way to earn some cash with minimum investment.

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Thankyou to Jeff over at Sales Training (salespractice.com)for helping me get some issues with duplicate content straightened out.

Signup to his forums and get access to all sorts of great marketing and sales information!

Checking your site stats is Good. BUT, when is enough, enough? I’ve read debates that swing both ways. Pro and Cons to checking to often. If you check often the only downfall I see is NOT letting the negative results/changes in traffic freak you out.

Sometimes I do get pissed when I see things happen that “I” think should not. But I then realize that this is “MY” thoughts. And perhaps I need to look outside of my pissed-off self in that moment, and figure out “WHY” certain things (traffic not converting, etc…) are the way they are.

Usually the effects of looking at stuff I may have overlooked or ignored are VERY productive in the long run. If I was to stew and obsess over negative statistics I miss the entire reason for even tracking stats on any of my sites. Which is to have a better understanding of what the “reader/customer” is doing.

SO, if you are a stat freak like myself it is OK. People will still like you and you are not alone. BUT, please do not let the normal ups and downs of things make you work any less. Take the time to figure out “WHY” certain things are doing what they do. And use it to better your strategies and correcting your mistakes to create a more successful site/sites.