I didn’t realize Eli was on a list of 50 most influential bloggers. He came in at 45 which I would debate for my taste. His blog is a MUST read for anyone somewhat interested in out-of-the-box SEO. Circle-jerking SEO fan boys can go read OTHER blogs. You know them.

Check out his latest post on part one of building an SEO Empire. Some good ideas to kick start your own creativity!

This isnt magic folks !

A good article on what NOT to expect from SEO.

Supplemental index has been gone for a few days now from Google.

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=73028

Am I pissed? Just a tad!

I went ape shit and fixed a BUNCH of things I “thought” I was getting hit for with duplicate content.

Not just a fix with this blog but a ton others.

Anyway…

What is to become of Google search results now??? Only time will tell.

BUT the GREATEST Lesson I learned from getting a BIG DROP in organic traffic.

WAS…

to pump up my lead generation through OTHER areas and stop neglecting list-building!

SO, THANK YOU Google!

UPDATE 

So they “removed” the name supplemental.  But results still show very similar.

I think it was a name removal and nothing more at this point.

Search engines are the vehicles that drive potential
customers to your websites. But in order for visitors to
reach their destination - your website - you need to
provide them with specific and effective signs that will
direct them right to your site. You do this by creating
carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the
Internet. Find the exactly right words or phrases, and
presto! hoards of traffic will be pulling up to your front
door. But if your keywords are too general or too
over-used, the possibility of visitors actually making it
all the way to your site - or of seeing any real profits
from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing
strategy. If they are not chosen with great precision, no
matter how aggressive your marketing campaign may be, the
right people may never get the chance to find out about it.
So your first step in plotting your strategy is to gather
and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words
for your search phrases. Unfortunately, if you haven’t
followed certain specific steps, you are probably WRONG.
It’s hard to be objective when you are right in the center
of your business network, which is the reason that you may
not be able to choose the most efficient keywords from the
inside. You need to be able to think like your customers.
And since you are a business owner and not the consumer,
your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of
potential search words and phrases yourself, ask for words
from as many potential customers as you can. You will most
likely find out that your understanding of your business
and your customers’ understanding is significantly
different.

The consumer is an invaluable resource. You will find the
words you accumulate from them are words and phrases you
probably never would have considered from deep inside the
trenches of your business.

Only after you have gathered as many words and phrases from
outside resources should you add your own keyword to the
list. Once you have this list in hand, you are ready for
the next step: evaluation.

The aim of evaluation is to narrow down your list to a
small number of words and phrases that will direct the
highest number of quality visitors to your website. By
“quality visitors” I mean those consumers who are most
likely to make a purchase rather than just cruise around
your site and take off for greener pastures. In evaluating
the effectiveness of keywords, bear in mind three elements:
popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an
objective quality. The more popular your keyword is, the
more likely the chances are that it will be typed into a
search engine which will then bring up your URL.

You can now purchase software that will rate the popularity
of keywords and phrases by giving words a number rating
based on real search engine activity. Software such as
WordTracker will even suggest variations of your words and
phrases. The higher the number this software assigns to a
given keyword, the more traffic you can logically expect to
be directed to your site. The only fallacy with this
concept is the more popular the keyword is, the greater the
search engine position you will need to obtain. If you are
down at the bottom of the search results, the consumer will
probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice.
You must move on to the next criteria, which is
specificity. The more specific your keyword is, the greater
the likelihood that the consumer who is ready to purchase
your goods or services will find you.

Let’s look at a hypothetical example. Imagine that you have
obtained popularity rankings for the keyword “automobile
companies.” However, you company specializes in bodywork
only. The keyword “automobile body shops” would rank lower
on the popularity scale than “automobile companies,” but it
would nevertheless serve you much better. Instead of
getting a slew of people interested in everything from
buying a car to changing their oil filters, you will get
only those consumers with trashed front ends or crumpled
fenders being directed to your site. In other words,
consumers ready to buy your services are the ones who will
immediately find you. Not only that, but the greater the
specificity of your keyword is, the less competition you
will face.

The third factor is consumer motivation. Once again, this
requires putting yourself inside the mind of the customer
rather than the seller to figure out what motivation
prompts a person looking for a service or product to type
in a particular word or phrase. Let’s look at another
example, such as a consumer who is searching for a job as
an IT manager in a new city. If you have to choose between
“Seattle job listings” and “Seattle IT recruiters” which do
you think will benefit the consumer more? If you were
looking for this type of specific job, which keyword would
you type in? The second one, of course! Using the second
keyword targets people who have decided on their career,
have the necessary experience, and are ready to enlist you
as their recruiter, rather than someone just out of school
who is casually trying to figure out what to do with his or
her life in between beer parties. You want to find people
who are ready to act or make a purchase, and this requires
subtle tinkering of your keywords until your find the most
specific and directly targeted phrases to bring the most
motivated traffic to you site.

Once you have chosen your keywords, your work is not done.
You must continually evaluate performance across a variety
of search engines, bearing in mind that times and trends
change, as does popular lingo. You cannot rely on your log
traffic analysis alone because it will not tell you how
many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you
judge the effectiveness of your keywords in individual
search engines. There is now software available that
analyzes consumer behavior in relation to consumer traffic.
This allows you to discern which keywords are bringing you
the most valuable customers.

This is an essential concept: numbers alone do not make a
good keyword; profits per visitor do. You need to find
keywords that direct consumers to your site who actually
buy your product, fill out your forms, or download your
product. This is the most important factor in evaluating
the efficacy of a keyword or phrase, and should be the
sword you wield when discarding and replacing ineffective
or inefficient keywords with keywords that bring in better
profits.

Ongoing analysis of tested keywords is the formula for
search engine success. This may sound like a lot of work -
and it is! But the amount of informed effort you put into
your keyword campaign is what will ultimately generate your
business’ rewards.

Head over and grab your spot before it’s to LATE for these AWESOME custom SEO Videos.

There will be all sorts of SEO Training Videos.  A different video on tons of topics.

Search Engine Optimization Training that is EASY to understand!

(There will also be classes and courses soon)

Offpage SEO is at least as important as on-site SEO, but is often neglected. Offpage optimization basically consists of all of the ranking factors that are NOT located on your webpage, and you dont have direct influence to them. When search engines look at your website, they also look at all of the sites that link to your site. Each site that links to your site gives your site a certain number of “votes”, based on several factors. So, the more quality links you can get to your site, the higher you will rank in the major search engines. But before we can start gaining links to your site, we need to know what the ranking factors are. There are several factors that determine a link’s quality:

• Number of sites linking to you
• PR of the site linking to you
• Page title of the site linking to you
• Anchor text used in the link linking to you
• Number and type of links linking to the website that’s linking to you.
• Number of outbound links on the site that is linking to you
• Total number of links on the site that is linking to you
• IP Address of the sites linking to you.
• And some other things..

And remember buid your links slowly and steadily. If you’ll buy/build hundreds of links in short period of time you are risking the links being discounted as spam by the search engines. Also note that you shouldn’t use same anchor text for all the links you are creating.

Next tutorial will be about proper onsite optimisation.

You can find now more than 20 tools for search engine optimisation. If you have any request please comment this post and I’ll try to find tool that you need. Later today I’ll add new tutorial about offpage seo.

Onpage SEO is process of optimizing your content of your pages for a particular keyword or keywords.
The easiest way to do this is to use tool like IBP that will analyze your webpage and make suggestions on how you can better optimize it. At it’s simplest, on-site SEO is making sure that your keywords are found (in the right numbers) in the right places. Specifically, the search engines want to see your keywords in:
- Page titles
- Page body
- Bold text
- Top of page
- Bottom of page
- Alt text
- Text links
- Domain name (if possible) or link

Find tutorial about Offpage SEO here.

On the net you can see websites of several “gurus” as they called them self. Almost everyone of them is selling e-boos and videos like “Hidden secrets revealed” but in reality SEO is actually pretty simple. SEO or Search Engine Optimisation is process of optimising your site/blog so you get better search engine rankings.
We know white and black hat methods. Black hat methods are forbiden because webmaster don’t provide quality content (content makers) and show diffrent pages to bots and users. Don’t be black-hatter, eventually you’ll get banned from google for ever.
White hat methods are what we are doing here. We divide them into two parts. So called onpage SEO and offpage SEO or link building.

Find next tutorial about onpage SEO here.

I will soon open competition for all of you readers of my blog. I’m deciding what you’ll have to do and what the prizes will be. I was thinking: FREE .com, .net, .org domain or web hosting on server at theplanet with cPanel. If hosting : Hosting wordpress blog for a year or hosting with unlimited mails, subdomains,… let’s say for 3 months ?

What you’ll have to do:
I was thinking something with photoshop .. I know this is SEO blog .. I must figure out something regarding SEO. I would make seo contest but there are several problems with this: most of you readers are just starting to learn about SEO. I don’t think many of you will go and buy domains for keyword I’ll set. And I don’t want to give large prizes because that will draw people that has seo experiences and many sites = many links. In this case those who are just starting on this thing would fail miserably:S

Another proposal:
I believe you already doing your researches although I didn’t write about tools much. (btw.. large list of tools is coming soon, very soon). So your task would be to submit your researches and I would choose keyword I think is easiest niche to be making money with it. Winner would receive free domain and hosting for his niche + analytics accout to keep track of everything.

So what do you think? Please comment this, I know you are reading this blog so contribute, ask, criticize, …

Regards,
just another blogger